We’re offering local businesses a path to recover and rebound by reaching nearly 300,000 adults in Dane County, every week.
Now, more than ever, our mission is to help local businesses re-open, recover, rebound and revitalize.
PHASED APPROACH
We’ve aligned our marketing strategies with the Dane County plan for a phased re-opening of business.
FORWARD DANEREACH 290,000 ADULTS
Reach educated homeowners, with children in the household and high household income through print/online.
OUR AUDIENCEREADY-TO-GO PROGRAMS
Our best rates coupled with the highest performing print and digital advertising channels to deliver real results.
PRICINGTake a guided tour of the We’re Open initiative
Click the video below to watch a short, guided tour of this page.
Aligning with the Forward Dane plan
We’ve aligned our marketing strategies with the Dane County plan for a phased re-opening.
View the Forward Dane PlanPHASE ONE
Most local Dane County businesses can open their doors to customers. Many of whom, we’re closed until the end of May. Most will operate at 25% capacity.
Your most important advertising message should be:
“We’re Open and Compliant”
PHASE TWO
Most local Dane County businesses can expand their services to more customers at once. Most will operate at 50% capacity.
Your most important advertising message should be:
“Now With Expanded Service!”
PHASE THREE
Most local Dane County businesses can expand their services to more customers at once. Most will operate at 75% capacity.
Your most important advertising message should be:
“Special Offers / Discounts Available”
Your recovery marketing will reach nearly 300,000 adults.
OUR AUDIENCE REACHRECOVERY MARKETING REACHING 7/10 EVERY WEEK
Our readers are college educated, homeowners with children in the household and disposable income.
Our engaged, loyal audiences represent the most coveted marketing demographics:
EDUCATION
More than eight in ten readers have attended/graduated college and/or received a post graduate degree
DEMOGRAPHICS
Nearly twenty percent of our readers are between the ages of 18-29. Our median age of readership is 47.3
CHILDREN IN HOUSEHOLD
Thirty two percent of our readers have children living in the household.
INCOME
Seventy percent of our readers have a household income greater than $50,000
COVID-19 Reader Shopping Survey
We asked our readers in print and online what they plan to purchase in the next three months.
During a period in late April of this year, in partnership with Pulse Research, we surveyed our readers in print and online and asked them about their planned purchase behavior in the next three months. The responses were overwhelming. Our readers in Dane County are ready, willing and able to buy.
WE ASKED WHAT THEY PLANNED ON BUYING
From apparel to new vehicles, we asked about planned purchase.
Learn MoreWE ASKED WHAT SERVICES THEY PLAN ON USING
From assisted living planning to real estate agents, we asked about planned changes.
WE ASKED WHAT SERVICES THEY ARE SWITCHING
We asked about Insurance, medical, landscaping and much more.
WE MEASURED HOW MANY HOUSEHOLDS WILL BUY
We’ve sampled our reader survey to measure how many households fit each response.
Learn more about our COVID-19 Shopping Survey
We surveyed our readers in print and online in over 60 buying categories over the next three months, including specific questions around the exact type of product or service they’ll purchase.
VIEW SAMPLE RESULTS FROM OUR COVID-19 SURVEY“Ready-To-Go” Recovery Marketing Programs
Choose your recovery marketing program:
We’ve created specialized recovery marketing programs utilizing the highest frequency and the lowest rates possible, to drive your recovery marketing efforts as part of Forward Dane.
REQUEST MORE INFOreopen
$495
per month
- x6 4 Inch ROP ads
- 15,000 Reveal Impressions
- Free Creative Design
- Monthly Digital Reporting
recovery
$830
per month
- x6 8 Inch Ads in ROP
- 27,000 Reveal Impressions
- Free Creative Design
- Monthly Digital Reporting
rebound
$1,180
per month
- x6 14 Inch Ads in ROP
- 40,000 Reveal Impressions
- Free Creative Design
- Monthly Digital Reporting
revitalize
$1,610
per month
- x6 Quarter Page Ads in ROP
- 55,000 Reveal Impressions
- Free Creative Design
- Monthly Digital Reporting
Add an enhancement to your program:
We’re also offering special enchancements that will drive your recovery marketings efforts even higher with targeted digital tactics.
SMART SEND DIRECT SMS MESSAGING
Build a list of your customers mobile numbers and send out instant and direct TXT messages to drive shopping activity.
Learn about Smart SendFREE BUSINESS PROFILE
Communicate important updates about your business on our “We’re Open” free business portal. Reaching over 3 million users on Madison.com
Claim Your Free Business ProfileTARGETED EMAIL MARKETING
Send out targeted email messages to local opt-in email addresses that have stated they want to receive offers from businesses. Targeting can be narrowed via geography, income and shopping behavior.
25,000 Targeted Email Sends for $625
HYPER-LOCAL MOBILE GEOFENCING
Deliver your mobile ad message to devices within your target geography. Attract new customers from a radius of your store, which is now open. A great way to bring in customers shopping for your products and services!
50,000 Mobile Ad-Messenger Impressions for $500
Want more information on our We’re Open
advertising programs?
Fill out the form below to be contacted by a sales representative to learn more about how this program can help your business during the Forward Dane recovery phases.