PARTNERING WITH PULSE
Pulse Research was founded in 1985 to provide publishing clients with research based advertising sales and marketing programs that measure the readers ability and willingness to shop and buy from local businesses.
COVID-19 RECOVERY SURVEY
In May of 2020, we surveyed our readers in print and online and asked them the questions that local businessess would want to know, including what types of products and services they’ll purchase within 90 days.
Survey question example:
“Do you plan to shop at Furniture Stores over the next 3 months?”
60+ CATEGORIES SURVEYED
We surveyed our readers in print and online in over 60 buying categories over the next three months, including specific questions around the exact type of product or service they’ll purchase.
Example results:
“Choose the type of furniture to purchase:
– Living Room
– Dining Sets
– Home Decor
“
PULSE COVID-19 SHOPPING SURVEY:
We asked the questions that you, the local Madison areas businesses would want to know.
During a period in late April of this year, we surveyed our readers in print and online and asked them about their planned purchase behavior in the next three months. The responses were overwhelming. Our readers in Dane County are ready, willing and able to buy. And, they will.
SEE SURVEY SAMPLE RESULTS
Our readers in print and online are ready to buy.
Let’s take a look at just a few of the results.
We’ve collected just a few highlights our COVID-19 Reader Shopping Survey
PLAN TO BUY FURNITURE
22,149 households that we reach in print and digital, which is nearly 12%, said they plan buy furniture in the next three months.
We also asked them about specific planned product purchases including:
– Living room
– Bedroom
– Home Decor
+ More
PLAN TO BUY AT SHOPPING CENTERS
50,998 households that we reach in print and digital, which is 27%, said they plan shop at a shopping center in the next three months.
We also asked them about specific products including:
– Apparel
– Shoes
– Accessories
+ More
PLAN TO SHOP AT HARDWARE STORE
89,154 households that we reach in print and digital, which is nearly 48%, said they plan to shop at a hardware store in the next three months.
We also asked them about specific planned product purchases including:
– Paint Supplies
– Tools
– Plumbing Supplies
+ More
PLAN TO SHOP FOR A NEW VEHICLE
16,937 households that we reach in print and digital, which is nearly 9%, said they plan shop a new vehicle dealership n the next three months.
We also asked them about specific planned vehicle purchases including:
– Car
– Truck
-SUV
+ More
We surveyed over 200 categories of purchase behavior.
We asked about planned purchase behavior across hundreds of products and services.
Here’s just a sample of the categories we surveyed our readers in print and online.
APPLIANCES
10,423 households surveyed said they plan to purchase in the next three months.
ASSISTED LIVING PLANS
2,047 households surveyed said they plan to shop assisted living in the next three months.
DENTAL PROCEDURES
54,162 households surveyed said they plan to shop a new dentist in the next three months.
EMPLOYMENT PLANS
22,149 households surveyed said they seeking new employment in the next three months.
HEATING AND AIR CONDITIONING SERVICES
30,152 households surveyed said they plan to purchase in the next three months.
INSURANCE
10,237 households surveyed said they plan to shop for new services in the next three months.
JEWELRY
5,398 households surveyed said they plan to purchase in the next three months.
PET SUPPLIES
50,998 households surveyed said they plan to purchase in the next three months.
REAL ESTATE PURCHASE
7,445 households surveyed said they plan to purchase in the next three months.
RESTAURANT DINING
95,482 households surveyed said they plan to eat at a family style restaurant in the next three months.
The results are displayed in an easy to read format so you can make smart descisions.
Below is an example of what each customized survey result looks like. Easy to read and simple to understand for making marketing decisions and choosing the right message.
Request a Free copy of our COVID-19
Shopping Survey
With the form you can request a no-obligation Free copy of our Pulse COVID-19 Shopping Survey
in the categories important to your business.
Please allow us at least 2 business days to compile your custom survey results.