We’ve included our highest performing publications in the matching grant program including the Wisconsin State Journal, The Cap Times and Badgerland Values Direct-Mail Shoppers.
Harness the power of digital marketing on Madison.com, which drives up to 10x the response rates of programmatic banner ad networks.
REACH 7/10 ADULTS
Your matching grant program will help your marketing message reach up to 69.2% of the Madison market every week.
Did you know: In the past 30 days, Madison.com has attracted over
4.1 million users viewing 23,700,000 pages.
Source: Google Analytics | 3/22/2020 – 4/20/2020
More than eight in ten readers have attended/graduated college and/or received a post graduate degree
Nearly twenty percent of our readers are between the ages of 18-29. Our median age of readership is 47.3
CHILDREN IN HOUSEHOLD
Thirty two percent of our readers have children living in the household.
Seventy percent of our readers have a household income greater than $50,000
Unmatched local marketing reach, every week.
How we reach 69% of Madison market adults every single week.
Our publications and websites attract loyal, engaged audiences every week:
Matching Grant: How it Works
The grant program works by extending the reach and frequency of print or digital marketing in our publications and websites.
Once approved for a matching grant, your investment with Capital Newspapers in advertising media (print, local digital, Amplified) will qualify you for a match of advertising in our owned media.
1. APPLY FOR A MATCHING MARKETING GRANT
Fill out the grant application form linked below to see if you qualify for our local marketing match grant program.
2. RUN AN AD CAMPAIGN IN QUALIFIED MONTHS
Run your qualified ad campaigns in April, May and June to earn your matched media grant with Capital Newspapers.
3. UTILIZE YOUR MEDIA GRANT
During qualified months of April, May and June utilize your matching media in local print and digital on Madison.com
Local Marketing Matching Grant Program : How to apply
The matching grant application is open to all local businesses.
We’ve designed the grant application process to be simple and easy. Simply fill out the applicatiomn form at the link below and you’ll receive a response within 2 business days.LOCAL MARKETING GRANT APPLICATION FORM