“We’re Open” – Reopen, Rebound, Recover and Revitalize
We’re offering local businesses a path to recover and rebound by reaching nearly 300,000 adults in Dane County, every week.
The goal of this program is help local businesses begin to recover and rebound by bringing customers back into their places of business. With advertising in the Wisconsin State Journal, The Cap Times and Madison.com, our “We’re Open” programs will help our local clients reach nearly 300,000 adults in Dane County every week.
WE’RE OPEN RECOVERY MARKETING
THE POWER OF CREDIBLE, TRUSTED INFORMATION
When broadcasting up-to-date information matters to your business, trust us to deliver your message.
WHEN YOU NEED TO REACH NEARLY EVERYONE
Some messages are meant to be targeted, others are meant to reach the masses. We deliver both.
CONTROL YOUR MESSAGE IN THE MARKETPLACE.
Perception is reality to consumers. Take control of the information you want to share in the marketplace.
From reopening to recovery, our marketing solutions will attract customers immediately.
There’s nearly no limit to the audiences we deliver our clients. However, there’s a few time-tested marketing channels we’ve proven will make an immediate impact in the marketplace.
STRATEGIC MARKETING
Our team of marketing and digital consultants can help your quickly build a strategic marketing plan that will drive the results you need now, and in the future.
DIGITAL ANALYSIS
We offer free Google Analytics consultation from local experts to help your better understand how your website impacts your brick and mortar business.
RESPONSIVE PLANNING
Whether you’re making marketing decisions that impact this week or this year, we’ll offer responsive planning resources and data to help guide you.
SOCIAL ENGAGEMENT
Our team will teach you how to harness the power of social media platforms to build your brand, inform your clients and control your message.
REACH EFFICIENCY
With our traditional and digital platforms leveraged at a local scale for your business, we offer unprecedented reach efficiency in the marketplace.
FLEXIBLE BUDGETING
Controlling your marketing costs and ROI shouldn’t be difficult. We offer flexible, budget-based options aimed at achieving your marketing goals.
WE’RE OPEN NOW FREE BUSINESS PROFILE
We’re offering every local business a free platform to communicate the very latest updates and offers.
LEARN MORESMART SEND
Smart Send Direct SMS Messaging uses SMS text messaging to instantly deliver your message, coupon or offer.
LEARN MORENews attracts an important audience… nearly everyone.
How we reach 289,649 adults in Dane County every single week through print and online.
Earlier this year we hired the independent research firm, Coda Ventures to conduct a randomly sampled survey of adults in the Madison market. The survey measured respondents’ print and digital readership of the Wisconsin State Journal, category purchase information as well as key demographic characteristics.
Source Lee Audience Report | Randomly selected adults 18+ in the Madison market : October 7 – November 17, 2019
Reach based on survey response rates sampled against the adult population of Dane County of 419,781
Total percentage of
adults reached
in
Dane
County
weekly
Total Dane County
adults reached in 7 days
who
read print
and digital
Total Dane County
adults reached in 7 days
who read digital only
Each response type of adult is unduplicated and was only counted in one of the categories listed below:
PRINT & DIGITAL – 54% of Adults
These responding adults stated that in the past week they read/used the Wisconsin State Journal, visited Madison.com, or both.
Question: In the past 7 days, have you read the Wisconsin State Journal or visited Madison.com?
DIGITAL ONLY – 15% of Adults
These responding adults stated that in the past week they visited Madison.com, but did not read the Wisconsin State Journal
Question: In the past 7 days, have you visited Madison.com only.
Our marketing platforms deliver engaged audiences.
In marketing, the message is only as powerful as the audience behind it.
When it’s imperative to deliver your message to the most engaged, most important audiences, trust our platforms to deliver exactly what your business needs.
Wisconsin State Journal
Trusted since 1839 to deliver credible local news, information and advertising.
Reaching 47% of the adult population weekly, through home delivery and single-copy sales.
The Cap Times
Since 1917, a local and progressive opinion and news organization.
Reaching 36% of the adult population weekly, through insertion in Wednesday State Journal and free rack distribution.
Madison.com
Delivering local news and information through web, app and email distribution.
Reaching more than 3 million unique users every single month through Madison.com
Badgerland Values
Delivered via USPS to over 180,000 households every week.
Amplified Digital Agency
Full-service digital marketing agency with local experts and real results.
Support Local & We’re Open – Initiative
We’re offering local businesses a platform for communicating critical information about their business.
Keep your customers informed, instantly.
We need your help to keep our community informed.
At Capital Newspapers, we’re offering every business an opportunity to post updates about their company to keep the community informed and supporting local establishments.
Join the Support Local Now and We’re Open Directory.
A letter from Chris White, President and Publisher.
With the first phase of the Forward Dane plan taking effect in late May, most local businesses in Dane County are opening their doors to customers. Many of these businesses have been closed since late March, perhaps your business is one of the many opening during this time.
Since the implementation of the Safer at Home order in Wisconsin, we’ve been committed to providing local businesses the solutions they need to navigate this crisis. Such as the Support Local Free Business Directory, the Advertising Match Grant Program and the We’re Open Recovery Marketing Packages.
The goal of our programs is help local businesses begin to recover and rebound by bringing customers back into their places of business. With messaging in the Wisconsin State Journal, The Cap Times and Madison.com, our programs help local clients reach nearly 300,000 adults in Dane County every week.
Take moment to review the programs available for your business today:
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